Bootcamp: Marketing System F&B — Brand · LSM · CRM · Performance
A 2-day bootcamp on building a Marketing System for F&B chains, from Brand Equity to the 4-tier KPI Tree.
About the event
A 2-day intensive bootcamp for Founders/CEOs/Marketing Managers of F&B chains with 3-15 stores. Build a complete Marketing System Blueprint: it does not teach execution, it teaches how to design the machine.
Held on 12-13 Apr 2026 with 25 learners completing.
What you will get
Marketing Blueprint
A complete Marketing system blueprint for the chain
Org Chart + JD
Team organization template + JDs for 3 priority roles
5 Core SOPs
Annual planning · Campaigns · Content · Agency · Reporting
20+ Framework
F&B 9Ps, RFM, Decision Matrix, 4-tier KPI...
Event agenda
Strategic Foundation + Org Chart
F&B 9Ps, 4 Marketing Pillars, designing the in-house team
SOP + Brand + Content System
5 core SOPs, Brand Identity Hierarchy, 5-group Content Pillar
Trade Marketing + LSM + CRM
12-month Trade Calendar, LSM Matrix, RFM Segmentation
Performance + KPI + Workshop
Channel Mix, Scale/Cut Decision Matrix, 4-tier KPI Tree
Speakers
Mr. Khoa Do
VP Growth — CNV CDP
10 years in Marketing, Sales and Technology; Co-founder of CNV CDP.
Mr. Tinh Tran
F&B Operations Manager
15 years as Operations Manager at Nova F&B, Trung Nguyen and Golden Gate.
Frequently asked questions
Can I watch the video recording?
Yes. Registered learners get 12 months of viewing access. Contact AAU.
Is the toolkit still updated?
Yes. When a new version is released (every 6-12 months), alumni receive the update for free.
